Digital marketing is a continually evolving horizon. You’d always find something or the other trending across the space. While some trends are like waves, some are here to stay for long. So what’s trending across Australia’s digital space? BrainMine, a reliable digital marketing agency in Australia, explores it.
Here are five digital marketing trends creating the buzz this year.
EAT is an evergreen trend. After all, content created with these elements in mind stands a better chance of ranking and converting visits to interactions. Thus, if you want to leverage content, it should signify your expertise, authority, and trustworthiness. Users love such content, and Google mirrors user thoughts. So high-quality, readable, informative, and relevant content matters to everyone!
eCommerce growth has been trending for a long time. Thus, looking at current and future trends, many social media platforms will expand their suite of eCommerce tools.
Other trends within this space include in-stream and live shopping. In 2022, many more such eCommerce alternatives will be tested by Facebook, Pinterest, Instagram, etc. It will also include features like advanced product search by image. And streamlined digital payments, and AI alerts for products in-stream,etc.
Influencer marketing is continually and rapidly growing. Even the pandemic couldn’t impact it as much. Companies are seriously considering influencer marketing. Many allocate approximately 15-18 per cent of their budget to build influencer content and hire influencers to promote their brand.
The next phase in influencer marketing evolution could be AI-driven searches to find the most-suited influencer for a particular product or idea.
While search engine rankings matter. And companies now look to build content that reaches Featured Snippets. As you may already know, Snippets are pieces of information that Google shares on the first page of a particular search result. Users are more likely to click the snippet result. However, the content must be relevant, high-quality, precise, and easy to consume for the user.
Per reports, approximately 65-68 percent of users would prefer using voice search to search for something on Google rather than typing it. Smart assistants like Alexa and Siri are contributing positively to this trend. Thus, businesses must capitalise on voice searches by examining how their websites perform in voice-driven results.
If the website doesn’t perform as expected, it might miss several business opportunities. So, while striving to rank through keywords, companies must optimise their website and content for voice searches to tap opportunities.
Uplift Your Digital Presence and Performance with BrainMine – A Trustworthy Digital Marketing Agency in Australia
Are you looking for the best digital marketing company in Australia? BrainMine is here to help you enhance your digital marketing efforts and tap business opportunities. From web development to SEO and social media, BrainMine takes every effort to help you leverage every relevant digital marketing medium to catalyse business growth. Call us at +61 480 171 569 to know more!
