Of course, every company looks to increase search engine visibility and augment organic traffic. But SEO demands certain practices that help companies achieve their objectives. As a digital marketing agency in Australia, our SEO services in Brisbane, and other cities across the country involve adhering to various competitive SEO practices to help our clients enhance their search engine rankings. Let’s look at nine of them.
Research keywords and use them intelligently and relevant across your content. Target long-tail keywords with high-ranking potential. Classify keywords as primary and secondary and use them accordingly. Also, use words that enrich your content and establish your authority in the subject matter. It will help create visibility. Focus on content quality and have user concerns addressed relevantly.
Optimising images helps load pages quickly. Use Google Lighthouse to scan your site and determine if images are slowing down their loading speed. Partnering with an SEO can help, as they will optimise images using various tools like Ezgif and Bulk Resize Photos.
Meta description tags define the text block displayed after the content title in the SERPs. The meta description is placed on the head of every page’s HTML code. Ensure the meta description provides an understanding of the content readers will feel intrigued to read.
Users and, therefore, Google loves pages that load quickly. Accordingly, you must optimise your page speed. Hire a digital marketing agency in Australia that will help you analyse your website and recommend measures to increase the page loading speed.
Titles should ideally comprise the most popular keyword while conveying the subject. Try to keep the title catchy and expressive yet concise. Use headings that reduce the reader’s reading effort and help them understand the content at a glance.
These days, most users reach websites via mobile searches. Accordingly, your website should be responsive and mobile-friendly. In addition, enabling voice search is another good measure to make your website more user-friendly.
Semantic HTML informs Google what it is crawling and reveals the page structure, the content layout and the primary and secondary topics. In addition, it tells Google what a particular conceptual text is in relation to the rest of the text. Use content management systems that simplify creating pages with a proper semantic HTML.
The top navigation is the most significant element you can have on your website to convey the importance of a particular content. You can make it SEO-friendly by linking it to the biggest pillar pages from your top navigation and using language relevant to the user. A digital marketing agency in Australia like BrainMine can guide you technically and strategically in this regard.
Always make it a point to include a few internal links to a piece of content. While crawling, Google wants to see if you have linked other relevant content to the content, you are currently writing. Link with an objective and keep it aligned with the search, especially while choosing the anchor text. Avoid irrelevant internal linking only to show Google you’ve created internal links, as that distracts the user.
Improve your search engine rankings with an experienced and trustworthy digital marketing agency in Australia. Our SEO services in Brisbane, Sydney and other cities in Australia help you build local rankings for mobile as well as desktop searches. Connect with us at +61 480171569 if you are looking to boost your search engine rankings and increase organic traffic. We can strategise SEO for you and improve your digital visibility.
